Superstudio
1966

Superstudio was an avant-garde architecture and design collective founded in 1966 in Florence, Italy, by Adolfo Natalini and Cristiano Toraldo di Francia, with members including Gian Piero Frassinelli, Roberto and Alessandro Magris, and Alessandro Poli. Emerging within the context of Radical Design, Superstudio adopted a utopian and critical approach to challenge modernist assumptions about architecture, design, consumerism, and technology. The founders studied at the University of Florence, alongside figures such as Andrea Branzi of Archizoom Associati, and their early work was presented in the seminal Superarchitettura exhibition (1966), widely regarded as a manifesto of the Radical Design movement. Through visionary projects such as the Continuous Monument, photomontages, films, and conceptual objects, Superstudio exerted a lasting influence on contemporary architectural theory and design discourse.